The disposable aisle hasn’t changed in decades. Round plates. Thinner margins. Very little to talk about. Until now.
GreatPlate®
It’s the plate customers buys because it solves a (literal) messy problem:
- Ranch on Rugby shirts
- Pulled Pork on patio cushions
- Queso on couches
- Soda soaked into stadium seats
The problem is universal.
The solution looks – and sells – different.
GreatPlate. Because, well… it’s a great plate!
WAVELOCK 180™
DISPOSABLE GREATPLATE
THE “WAIT…IT SNAPS TOGETHER?” PLATE
Flip. Snap. Seal. Customers instantly understand the value.
Product Features:
- Built-in cup holder for one-hand carrying
- Three distinct plate sections for stacking or separating food
- Locking plate system – flip one plate onto another to create a sealed carry solution
- Spill-resistant design for sauces, dips, and transport
- Durable disposable construction
- Recyclable
- Made in the USA
No extra lids No secondary containers. No sauce taking the scenic route. And for your customers, no more pie à la lawn.
Retail Advantages:
- Visible differentiation from standard round plates
- Built-in demo opportunity (flip + lock = instant engagement)
- Clear premium product in a commoditized aisle
- Solves common spill frustrations customers already experience
- Strong Made-in-USA story
- Family-owned brand authenticity
The category didn’t ask for it.
It sure as heck needs it!
STANDARD DISPOSABLE
GREATPLATE®
THE “OH…THAT’S SMART.” PLATE
Because people don’t just sit when they eat. They stand. They mingle. They move.
This plate keeps up, while their drink stays put.
Product Features:
- Built-in cup holder for true one-hand carrying
- Structured food sections for cleaner separator
- Durable disposable construction
- Designed for events, parties, tailgates, and concessions
- Made in the USA
Dang it… No juggling. No balancing act.
No “Dammit, I just spilled on my new white shirt!”
Retail Advantages:
- Visibly differentiated from standard round plates
- Instantly understandable function – no explanation required
- Everyday event appeal
- Premium product in a commodity aisle
- Made-in-USA merchandising story
It doesn’t reinvent the category. It just makes it great.
Cut flimsy. Capture margin.
Contact Rick Kellow today!
